So recently I watched a Women of the World video on YouTube about “Ending Exploitation in Advertising”. I must admit a few years ago I would have nodded my head and agreed with everything they were saying in order to validate my feminism. However watching this video now as a amateur fashion enthusiast (still a feminist however) I can’t help but agree and critique some of the points raised.
This particular ad by Stuart Weitzman caused a stir amongst the five panelists.

IMAGE CREDITS
This advert features three strong women; top models Joan Smalls and Lily Adridge, and model Gigi Hadid.
The Stuart Weitzman advert was compared to another ‘objectifying’ advert from a previous era. The panelists compared the two images, “here are three of the biggest models in the world right now reduced to three objects selling shoes, not all women come in that straight leg form, not all women come in that kind of perfection, me and my girlfirends don’t stand around like that!”
My main point, is that ultimately it comes down to our own perspectives of women. Do we believe that a woman can demand the same amount of respect naked, in control and owning her own vunerability and feminitnity? or do we believe in order to do just that, the only way a women worthy of respect should be presented, is fuller figured and entirely clothed?
Or do we believe that these two women are not mutually exclusive and can be the very same woman at different points of the day?
Now, I strongly agree with women being presented in many different ways, showcasing a more representitive perspective of the world we live in for example, more women bosses, more women in charge, more hard working single mothers, more ethnic diversity in casting women (NO TOKEN MODELS, WE SEE THROUGH YOUR COMPENSATION!), more muslim women, and more LGBTQ representation in the media.
My only critique of the advert itself is that I would not have thought it was a shoe advert, I think the three beautiful women completely over dominated the shot and left no attention to the shoes. Maybe the shoes could have been more striking, or have three different pairs of shoes representing three different kinds of women who would wear the shoes in real life. Honestly, I don’t know, I have no idea, don’t listen to me I’m still a student after all… Also I’m biased I can also only see this advert through an aethetically critical perspective…